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August 7, 2001
By: TOM BRANNA
Editor
P&G is the latest household and personal care company to take a bite out of the chewing gum market. The company today announced it has reached an agreement with the Wm. Wrigley Jr. Company to introduce innovative chewing gums with dental benefits to consumers. The agreement combines Wrigley’s worldwide distribution, consumer research and retail marketing prowess and P&G’s oral care research and development capabilities.Under the terms of the agreement, the Wrigley Company w...
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